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New jobs as Chief Digital Officers emerging
What do Gannett, New York City and Columbia University have in common? Each has a Chief Digital Officer, or CDO, to bring together strategic business practices, technology, skilled leadership and...
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The 4 business communication pillars of our future
Whether you’re a digital native or a digital immigrant, business communicators must have a rock-solid foundation to succeed in our technology-centric world. The future of our organizations —and careers...
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5 secrets to relationship-based selling online
Communicating online isn’t about technology. It’s about tapping into technology to connect with human beings. With all the typing and tablets — and the absence of seeing a human face — it’s easy to...
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5 signs that PR leaders are impacting business results
Public relations is coming into its own and the industry appears more than ready to embrace a new level of respect. How do I know this? Consider the following points: 1. PR is more strategic than...
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5 (more) things every social content marketer must know how to do
In business, 2012 has been a banner year for social content and marketing. How have you fared, and where are you heading in 2013? The Content Marketing Institute’s latest report, B2B Content Marketing:...
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Communicators: You are in sales
Don’t be shocked, but marketing, PR, and communications pros are in sales. Think about it. We are: Selling messages to clients Selling ourselves to execs in the C-suite Selling...
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What does social media mean to you?
Communication, conversation, and connection. These are just a few of the words used by 10 Twitter stars who I asked to define social media. Don’t mind the abbreviations; the goal was to offer a...
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Beyond SEO: 3 secrets to finding your real audience
“The game has changed in the SEO world. You’re not just looking at clicks; you must know the value of a visitor and start to quantify it.” That’s the message from Melanie Mitchell, Senior Vice...
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10 communication things every entrepreneur must know
It’s been 4,745 days of being self-employed. In April, 2001, I started my PR and communications company. A few years ago, my accountant, who is also self-employed, shared his definition of an...
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12 insights from Seth Godin on the emotional marketing revolution
Want to learn from one of the best social media marketers and business leaders? Today, best-selling author Seth Godin shared his thoughts on social media marketing, creativity, and business...
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It’s impossible to do business with the candle lady
I recently went with my husband, Andrew, and our daughter, Stephanie to a country fair. Upon browsing through the vendor’s wares, I stepped into a booth that had scented candles. I was greeted by...
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12 things you can do right now to supercharge your business
The lazy days of summer are upon us, and many people in the working world insist that business is dead. Or is it? Instead of whining that everyone is on vacation or not signing contracts, it’s time to...
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3 ways to earn media through online PR
(Editor’s Note: Thank you to Alicia Lawrence for the following post) Communication looks different than it did 20 years ago. With the rise of social media and online PR, companies are giving prominence...
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30 ways to improve your social media knowledge this month
Somewhere in between the PR pitches, tech announcements, and six second video snippets, you may just find time this month to understand a few new social media tools and best practices. Keeping in mind...
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Wall Street Journal reporter offers 3 ways to create a superior ‘About Us’ page
Joe Connolly is The Wall Street Journal Business Correspondent for NewsRadio 88 in New York. Each weekday, he broadcasts reports on small business trends and entrepreneurial success stories. I’ve been...
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7 ways to reinvent old blog posts
On a recent Sunday night #blogchat on Twitter, the issue of deleting old content was raised. Many bloggers were unsure of what to do with posts that were buried in their archives. Most of the chat...
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2 idiotic business beliefs you must dismiss
Two statements I’ve heard recently from business professionals I know have stayed with me. I’m nearly certain that these folks have no inkling that their words have impacted me long after they were...
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The guerrilla marketing genius of Jay Conrad Levinson
Many of you recall the old commercials and ads that turned Charlie the Tuna, the Pillsbury Doughboy, and the Marlboro Man into household names and brands. I remember watching the TV commercials, in the...
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7 insights from Brian Solis on marketing to the new connected consumer
One of the most impressive thought leaders in business and new media is Brian Solis. He’s the Principal Analyst at Altimeter Group. Solis is also an international best-selling author and speaker. This...
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Rethinking Communication: 3 Areas You Must Not Ignore
Technology has turned our interpersonal communication upside down. If you think back 10 years, only advertising and marketing pros regularly uttered the words relevant, attention, and experience. Now,...
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